In this workshop entertainment lawyer Barry Heyman and event producer Mehmet Dede will explore different but complementary facets of the music industry. Heyman will talk about two of the most important rights an artist/producer needs to protect and properly exploit: their copyrights and trademarks. He will discuss topics such as master rights, licensing, name and logo usage, and delve into new areas such as online streaming and digital distribution. Dede will talk about ways to market your name as producer/artist/DJ as Social Media continues to be the buzz word. He will go over key websites, application and tools that help market artists and use that as a springboard to delve into live events and public performances.